Journey to the East Art Gallery is an Art Gallery based in London bringing the best Chinese contemporary Art to the West. They travel on regular basis to all the different provinces of China to find the most exceptional artists. JE Gallery asked Octus to help with the brand. The challenge was to create an identity that could represent Chinese tradition as well as a combine of contemporary. The outcome is to play with typography using J & E which give an expression of a Chinese architecture.

Deliverables: Brand Identity, Website, Marketing Materials