The brand Siam Niyom inspired by the navigation compass the client growing up from different regions of Thailand born in the Southern rise in North east. Siam Niyom was founded by the combination of different traditional Thai cuisines. Simplicity was a key to this project: a simple yet memorable logo that would remain constant across all material. The navigation compass has 4 section: Northern, North East, Southern and Central integrated with Icon. Each icon represents most iconic of Thailand including historic, landscape, food and transport. We developed the logo which combined Thai alphabet (สยาม นิยม = Siam Niyom) equally intriguing typography creating a unique.